What is digital marketing?
How do you do digital marketing?
What are some digital marketing examples available?
What are digital marketing strategies and skills that you can acquire?
Better still, what about the best place on the net for digital marketing training in Nigeria? If so, you have come to the right place.
In a short while, we will show you why our digital marketing training in Nigeria is second to none in the country. But, first, let us begin by knowing the meaning of digital marketing. Thereafter, we will go on to show you the benefits of digital marketing training in modern day Nigeria and why you should embrace it without delay.
So, what is digital marketing?
Digital marketing is a buzz word which is used to describe 'online marketing', 'internet marketing' or 'web marketing'. Also known as data-driven marketing, digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
In other words, Digital marketing is an online advertising technique which involves the promotion of products or brands via one or more forms of electronic media through the use of various channels.
Businesses use various digital marketing strategies and techniques to deliver their product or services right in front of their customers without physical contact. The various channels through which the products and services are delivered include search engines, websites, social media, email, and mobile apps.
You may also have heard of content marketing.
What is content marketing and how is it different (if at all) from digital marketing?
Simply defined, content marketing has been defined as a type of strategic marketing that involves creating and distributing valuable, high-quality, relevant content that is entertaining, informative and helpful to potential customers and drive profitable customer behaviour.
In other words, Content marketing entails the sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Hence, the principal objective of content marketing is to target buyers and increase sales of specific products and services.
Take note though that where content marketing stops, that is where digital marketing starts. Additionally, while content marketing is limited to creation and distribution of content, digital marketing extends to various products and brands. It invariably means that content marketing is an integral part of digital marketing.
To make the subject clearer, take for instance a real estate agent who is involved in the sales of land in Lagos Nigeria. He may decide to register a domain and name it landforsaleinlagos.com. He would subsequently go on to create content that is aimed at selling various lands and other real estate properties in Lagos.
He may not stop there. He may go on to create content videos which is meant to inform and sell his real estate properties to his target audience on the internet. He may post the content on YouTube and other video sharing sites for exposure and traffic. In addition, he may also go ahead to share his blog posts on social media websites.
That is content marketing.
On the other hand, a digital marketer of the real estate business (using the same example above) would go on to promote and advertise the sale of land and other properties in Lagos via one or more forms of electronic media. He may employ various marketing strategies like opt-in ezines (email marketing), search engines optimization, websites, social media marketing, as well as the creation of mobile apps.
There is growing awareness of digital marketing in Lagos and practically other states in Nigeria. And for good reason too. According to Nancy Chuks, a digital marketer in Lagos, "If you still stock products in your shop and grab a sit to wait for customers to come (without being online), you are on loooooong thing. Social media is bae."
This brings to mind the words of the world renowned Microsoft co-founder Bill Gates who is quoted as saying: "If your business is not on the internet, you will soon be out of business".
There is no doubt that digital marketing has contributed a great deal to the food basket of all internet marketers in Lagos and Nigeria at large. I can personally testify to the immense benefits of content / digital marketing to providing food on my table daily. Thousands of other bloggers and internet marketers can equally attest to the money making potentials of content / digital marketing in Lagos and Nigeria.
To show you the immense potentials of content marketing to making money online in Nigeria, my junior sister, Karo Itoje started a website on the real estate business in December 2016 which she called landforsaleinlagos.com. Within just 6 months she made about N3 million from the real estate business as commission from the sale of 19 lands during the period.
Just imagine that! Split that amount monthly and it will give you about N500,000 per month in commissions from the real estate business alone. Wonderful! (Click HERE to learn more about the real estate business in Nigeria and how to become a real estate consultant without spending a dime!
Target buyers with content / digital marketing and smile to the bank daily!
Create a blog or website with content / digital marketing as your goal from day one.
Another wonderful thing about digital marketing is that you are not tied to one line of business alone. You can become a blogger and earn money from Google AdSense and also engage in the real estate business, affiliate marketing, freelance marketing, information marketing and every other online business that comes to your mind.
Indeed, digital marketing makes it possible for you to diversify your income streams and make money from all the latest online money making opportunities in Nigeria. That is how Tunji Gbolagade was able to make over N13 million in just one year from 7 different sources of income on the internet. Simply amazing!
However, people are often scared away from engaging in digital marketing training in Lagos Nigeria for three simple reasons.
Nevertheless, let me quickly reassure you that our digital marketing training in Nigeria is the cheapest, most affordable and the most flexible program that is tailored to meet your peculiar needs.
The beauty about our digital marketing training is that you do not need a university degree or a bank loan to get started. All you need is a computer (laptop or desktop) and an internet connection.
You can also use a good android mobile phone with internet connection to engage in the business too. You may not believe it, but I wrote my new book of over 150 pages doing about 90% of the whole work with my Tecno D9 mobile phone. Amazing!
So, you see? You absolutely have no reason not to start a content / digital marketing business today!
I will personally take you by the hand and show you how you too can easily become a digital marketing expert like all the internet marketing gurus out there and start smiling to the bank every day! All you need is the will and the desire to take action without delay!
For starters, I will show you how you can begin your digital marketing business by promoting various products and services for yourself or other businesses on the internet and get paid for your service as a freelancer or an affiliate marketer (an aspect of digital marketing).
Frankly speaking, there are so many ways you can use digital marketing to promote your own products online and those of other people too. I will show you several of the strategies that I use to make money online on the internet. That is why you should waste no time to REGISTER for our digital marketing training to get started instantly without delay.
Click HERE to learn more!
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